Play Magazine

The brief I was given was to interpret the word PLAY in ONE of the following ways,
1. Create a 32-page magazine, which explores graphic design experimentally. 2. As an experimental font journal like FUSE magazine. 3. Design a website which explores the concept of PLAY. 4. Create a LINEAR MOTION GRAPHICS piece, which uses the word PLAY as a starting point. I chose to produce the 32-page magazine, as this is where I foresee my career. I decided to base my magazine on Fashion as I think the layouts look very interesting in the fashion magazines because of the way they produce the photos with the type and also they have very interesting advertisements in them. I also find doing fashion magazine layouts enjoyable I don’t see it as doing work, so I decided to call my magazine Play taken from the saying ALL work No Play but I changed it to NO Work All Play as this is what I feel when doing the layouts for magazines.
So first of all I researched models and photographers to include in my magazine as the models and photographers also play with fashion as the model plays around with the photographer to
ce these amazing images we see in the magazines. I then got all my images and information together of the model I was using which was a new super model called Catherine McNeil. I then did the same for my photographer, which was David Bailey as he was a well-known and very good fashion photographer.



I then Manipulated these images Playing around with the colours and layouts of them. I didn’t change David Bailey’s photographs as I was doing an article on him and wanted the viewer to see them for how he played around with the model and the background to get his final images. I really enjoyed changing the images of the model as I found it very therapeutic and relaxing also seeing the outcome of the images, but on some of the images I only changed the lighting and some times nothing at all as I found the images looked good and worked already for the theme of my magazine.



Putting the Magazine together, again I really enjoy doing this as I like playing around with the composition and adding the type so it balances with the images, this part of the magazine is were the word play is interpreted as I don’t see doing layouts as work as I really get pleasure out of doing this. I would of liked my magazine to have a little information and what information I do have I would of liked to make it look very interesting by making the type look almost like an image, but I did have to have a certain amount of text so I am going to produce the magazine to look sophisticated but with playful images. The spread that I think works the best is pages 3-4 as I really like the way the images have been changed, they look very colourful and playful but also sophisticated, the type also fits in well with the layout. Also there are another two spreads that I like, they are pages 10-11 and pages 12-13 the reason for me likening these are because I think they are very sophisticated also I think the two images are very strong and look really good. I did add a design to the image on page 11, I did this as I have been researching mm Paris designs and I think they look really good so I experimented with the image and I think it looks really good and makes the image stand out more. I do think the David Bailey pages are a little plane but I wanted the viewer to see the photographs the way David Bailey done them, but the positioning of the text relates to the rest of the
Magazine.

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I do think my magazine works really well as I have interpreted the word play in to it. I think my magazine is very interesting as some of my images are very different to any other magazine these images look more like pieces of art work, the layout to the magazine doesn’t look very playful but the procedure to the final out come was very playful but also the issue of the magazine is called No Work All Play to represent how
I feel about making the magazine layouts as a personal opinion. I did really enjoy doing this magazine as I find producing magazines very enjoyable and I find fashion very interesting so putting the two together I found it very satisfying and very much enjoyed myself, this is were I would like to see my career producing fashion magazines such as Vogue, Another Magazine, Dazed and Confused and ID magazine. Once I had printed my work I had realised there was a few printing eras, I had realised the end of the name Cathrine McNeil was missing but when I looked on the screen the name was there. I could not reprint my magazine, as I had no more paper to print on to, as I used a different type of paper than what was in the printer. But apart from the printing eras I think my magazine works really well it looks good and the paper makes it look more professional.

6 Degrees of Separation Book

I was asked to connect Non Format and M/M Paris together using six steps, so I first researched Non Format and M/M Paris to view there work to see what it looks like and also to see what companies they do work for. When looking at Non Format I discovered that they had done work for Coca Cola, they were part of the magnificent five team, I then research Designer Republic as I had known they had also done work for Coca Cola, I then looked at other designers who had done work for Coca Cola they were Rex and Tennant McKay. Rex’s work was a little different to the other designs, the patterns that were used in Coca Cola came out from the top of the bottle but Rex’s pattern’s were around the bottle covering the page. Tennant McKay’s work was also a little different as it had typography included in the pattern coming from the bottle, the bottle was not the main attraction like the other designs this bottle was small and the pattern and the type was the main attraction as they were the centre of the page and large, I really liked the way the typography had been used in this piece of work because it was made to look interesting, this takes me on to my next link I found a piece of work done by two Brazilian designers Julio and Victor in there work they had also made there type link in with a pattern again this made it look interesting. I then used a piece of work from M/M Paris to link in with the piece from the two Brazilian designers. The piece I choose to use was very interesting as the typography was really different it looked almost hand drawn, there was also an image in the background of it which was a face but the face looked part if the typography this is why I choose this as my last link as they have almost displayed there type the same using the images part of the type instead of them being separate.






I then created a magazine on this information I had, I could not use more then ten images and it had to be over 2000 words. I started by making my front cover plain by just having enough information needed I didn’t want it to look busy, I think it works best when the page can breath. I then done an introduction page which told you what the book was about but again the page was pretty empty there was just the heading and the information placed in a section on the right hand side of the page which made the page look clean and crisp. I then done a page for each designer basing the page on them and what they do, I made the pages again not over crowded as I wanted a lot of white space as I think this it what makes the page look as if it can breath and it also looks clean and crisp. I had a grid of three rows and four columns, I mainly used the centre row, which gave a space around the information, which I think makes it readable and not to over loaded. I then made the important information a bigger font size, which was 18pt or 22pt or depending on which was the most important. I then partitioned them off by making black bars across the top and the bottom of the text this also made it stand out. Which I think made it look good as it gave a little more style to the book. I never used headings on the other pages as I think it messed with the layout. So in the important text frames were the information was made bigger their names were included in that so I made their name a different colour, which I chose from their image. I chose the most prominent colour that stood out in their image, I think this worked well as it never took over the page but it still drew your attention to the persons name and you new who you was reading about. I also made the page numbers bold and almost as part of the design which I think looks really good, as they make the page look different. On the back of the booklet I included the full title and the names of the designers. I think this works as I have done it in the same style as the important type inside the booklet, with the bars on the top and the bottom of the type.



I think this booklet works as the layout is really simple but yet effective because
it is all the same layout it just changes slightly. Through out the book there are no drastic changes this is what makes it work. I also think the little use of colour works well as it is not too over powering. I think I can make improvements to my booklet, for example
I could of made my front cover a lot better and made it look more interesting. I think I should have made the type a lot bigger and even made it cover the page to make it stand out more. My design that I have got for the front cover now links in a lot more with the layouts in side the booklet. I do really like the book as I think it looks neat and crisp there is also a lot of breathing space which I think balances the spreads out.

Sainsbury's Global Warming

For the sainsbury's Global Warmin brief we worked in groups we had to produce a bag for sainsbury's which was to promote global warming, I think doing the group presentation in the lecture theatre was very useful as it gave me an insight to what others had done. For example what brief they choose to do and how they went about doing it, also how many people had choose the same brief but there Ideas came out completely different.Having the judging panel was very useful as they gave us ideas on how we could have done the briefs different and how we can make our ideas better. They all had different views on the same pieces of work which I found really interesting. This was really useful to me and other people in the different groups as it gave me an insight to what I could have done for my brief and also for the other briefs as they could come in useful for the future. I think we could have made are bag alot better as i think it was to messy but it was the groups decision. I think are presentation was really good it was also different from the other presentations, for the presentation we went down to sainsbury's to ask the public what they think of the bag that we designed, i really did enjoy this.

For the second part of the brief we had to choose someone else’s work or even are own group work and work alone to make that piece off work better. I chose my own groups work because after looking at other people’s work I think we could of made are work a little more interesting. So I decided to go to Sainsbury’s to see what products they sell. I then took a few photographs of different products that I thought people would recognise and that could be related to global warming for example fox’s mints could be related as they use a polar bear for there logo, also I think the Toblerone and the Stella Artois would be noticed by the public as I think the have really good strong packaging and logo’s. Also a lot of the public like to eat and drink these types of products.



I then changed the Fox’s packaging by changing the name on the front but I changed it to relate to global warming, I recreated the polar bear logo to make it look as if it was in a melting iceberg, with the type on top of it saying clearly not better in stead of clearly a better mint, as the global warming situation is not getting better. I then changed the type Fox’s to Fucked but spelt Fukd so it would look more like the word Fox’s, the reason for me doing this is in the real world the polar bears are really fucked they are the most effected by it as there habitat has shown the first signs of global warming and because of this they will become extinct. I think the changes work really well as I think this will give the public the message clearly what is happening to the world., it also looks good and people find this funny the way that I have changed it.



The second product that I changed was the Toblerone chocolate bar, I changed the type to say too bloody warm as this looks similar to the word Toblerone. The reason why the word too bloody warm represents global warming is because the world is getting to warm. I think this looks really good as it looks like it says Toblerone but when you look closer and take more notice you realise what it really say’s . I have also changed the logo to look like chocolate melting to represent the words, it works well together.



The last product I done was the Stella Artois label as I thought men would take more notice to this label than the rest. When I began to change it I found it difficult to find words that could repent global warming that would look as if it was saying Stella Artois. I then decided for it to say still a state as it looked a little like the words Stella Artois, this means that the world is still a state because of global warming and not many people are doing much about it.
I think my ideas work really well and will grab the attention of the public as they will all recognise the product. I think they will understand what I am trying to get across but by using the things they like and recognise. I also think they look good as they are just done to look like packaging but with words changed. I have made them to look as if they are cartoons but the type is not. As I want this to be bold and stand out. I think this is why they will work on the bags as they will catch the public’s attention.